Domino`s is one of the world`s leading pizza chains, and its franchise agreement has long been one of the most successful in the industry. Recently, the company entered into a new master franchise agreement with its Indonesian partner, Sarimelati Kencana.
The agreement gives Sarimelati Kencana the exclusive right to develop and operate Domino`s Pizza stores in Indonesia for the next 15 years. This includes the right to sub-franchise to others, as well as the right to develop and operate mobile delivery units.
The deal is a significant one for both companies. For Domino`s, it means that it will be able to continue to expand its reach in the growing Indonesian market, which has a population of over 260 million people and a rapidly expanding middle class.
For Sarimelati Kencana, the agreement means that it will be able to leverage the Domino`s brand and business expertise to grow its own business and become a major player in the Indonesian pizza market.
As part of the agreement, Sarimelati Kencana has committed to opening 75 new Domino`s stores in Indonesia over the next five years. This represents a significant investment for the company, but it is confident that the demand for high-quality pizza in Indonesia will continue to grow.
The new master franchise agreement is also an important development for Domino`s from an SEO perspective. With the exclusive rights to operate Domino`s stores in Indonesia, Sarimelati Kencana will be able to use the Domino`s brand name and trademarks in its marketing and advertising campaigns. This will help to generate more online traffic to the company`s website, and improve its search engine rankings.
In addition, the agreement will allow Domino`s to take advantage of the growing trend of mobile delivery. With the right to develop and operate mobile delivery units, Sarimelati Kencana will be able to expand the reach of Domino`s in Indonesia, and tap into the growing market for online food delivery.
Overall, the new master franchise agreement between Domino`s and Sarimelati Kencana is a win-win for both companies. With the right expertise, investment, and marketing, Domino`s is well-positioned to continue to grow its business in Indonesia, and become a major player in the Indonesian pizza market.